Key Findings
Search Growth
%
EURO
%
UK
%
US
Globally search spend increased by 11%, with Eurozone growth outstripping more mature markets like the UK and the US.
Mobile Share
%
OF SEARCH SPEND
Mobile represents an increasing share of spend and clicks, and still offers a 33% discount versus desktop CPCs globally.
Dynamic Ads Growth
+
%
YEAR OVER YEAR
The highly personalized ad format based on user browsing behavior was up 37% year over year.
Click Volume
Spend
CPC
CTR
Each quarter, we aggregate advertising performance across our customer base, and share our results with digital marketing professionals to compare against their own initiatives. In addition to global industry trends, we explore the most compelling areas of digital marketing, including the evolution of mobile, the best use of creative for more clicks and market share, and using the right search and social tools to attract the right customers.
Benchmarks are calculated using a “same store sales” approach with only the advertisers who were clients during Q1 2017 to Q1 2018. Performance of a specific segment may be materially influenced by performance of one or two larger advertisers.
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